2Feet Out Brand Guide and Print Materials

2Feet Out

Bringing consistency and clarity to an established nonprofit brand.

Overview

2Feet Out has been making a difference in the lives of children and families through literacy, education, and family engagement programs. While the organization already had an established brand, they needed a cohesive system that would allow their growing team to communicate consistently and confidently.

Darling Creative Strategies partnered with 2Feet Out to organize and strengthen their brand while creating updated outreach materials that better reflected their current programs and made it easier for supporters to connect with their mission.

The Challenge

As the organization expanded its programming, marketing materials became outdated and brand standards were not clearly documented. Without a centralized guide, maintaining consistency across communications became increasingly difficult.

The organization also needed refreshed print materials that clearly explained its programs and encouraged prospective volunteers, donors, and community partners to get involved.

Our Solution

We began by collecting and organizing the existing brand assets into a comprehensive Brand Guide that established clear standards for logos, colors, typography, and visual consistency. This created a valuable internal resource that empowers staff and future partners to confidently represent the organization.

From there, we redesigned key outreach materials, ensuring they were visually engaging, easy to understand, and aligned with the organization's mission. Every piece was created with the goal of helping 2Feet Out communicate its impact more effectively while making it easier for supporters to learn about and engage with its programs.

Services Provided

Brand Asset Organization
Brand Guidelines Development
Visual Identity Standards
Print Design
Trifold Program Brochure
Outreach & Marketing Materials
Connect Card Design
Communications Support

Impact

2Feet Out now has a centralized brand guide that provides consistency across its communications and serves as a valuable resource for staff and volunteers.

Their updated outreach materials better communicate the breadth of their programs while creating a more polished and professional first impression for prospective supporters, helping strengthen community awareness and engagement.