Girl Scouts of Western Ohio's Giving Tuesday Campaign

Overview

Girl Scouts of Western Ohio partnered with Darling Creative Strategies to develop and execute a comprehensive GivingTuesday social media campaign that seamlessly transitioned into their year-end fundraising appeal. The campaign was designed to inspire supporters, activate board members and community advocates, and create sustained momentum beyond a single day of giving.

Working alongside The NonProfit Group, we developed a strategic campaign centered around storytelling, leadership, belonging, and community impact. The result was a campaign that exceeded its fundraising goal, raising more than $72,000 to support Girl Scout programming in local schools.

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The Challenge

GivingTuesday can easily become another fundraising ask in an already crowded season. The challenge was to create a campaign that stood out while building excitement before GivingTuesday, maximizing engagement on the day itself, and carrying that momentum into the organization's year-end appeal.

The campaign also needed to mobilize board members, staff, troop leaders, and Girl Scouts themselves to become advocates, creating authentic voices that would expand the campaign's reach beyond the organization's own social media channels.

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Our Solution

Rather than treating GivingTuesday as a one-day event, we developed a multi-week communications strategy that combined storytelling, board engagement, video content, email communications, and coordinated social media messaging into one cohesive campaign.

The strategy included campaign planning, a detailed content calendar, promotional graphics, board member toolkits, social media copy, and recommendations for video storytelling featuring board members, troop leaders, and Girl Scouts sharing why the mission mattered to them. We also developed a posting strategy that built anticipation leading up to GivingTuesday, maintained hourly engagement throughout the day, and transitioned seamlessly into year-end donor stewardship and follow-up communications.

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Services Provided

• GivingTuesday Campaign Strategy

• Social Media Campaign Planning

• Content Calendar Development

• Campaign Messaging

• Storytelling Strategy

• Social Media Graphics

• Copywriting

• Board Engagement Toolkit

• Peer-to-Peer Social Assets

• Email Campaign Support

• Video Content Strategy

• Fundraising Communications

• Campaign Analytics & Recommendations

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Impact

The campaign exceeded its original fundraising goal of $65,000, ultimately raising more than $72,000 to expand Girl Scout programming and leadership opportunities within local schools.

Beyond the dollars raised, the campaign created a collaborative fundraising effort by equipping board members, troop leaders, staff, and Girl Scouts with the tools to become ambassadors for the mission. The integrated strategy helped extend the campaign's reach, strengthen community engagement, and create a successful transition into the organization's broader year-end fundraising efforts.

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Partnership Highlights

✓ Developed the complete GivingTuesday communications strategy

✓ Created an integrated social media and email campaign

✓ Equipped board members with personalized promotional materials

✓ Built a multi-week campaign leading into year-end fundraising

✓ Focused messaging around belonging, leadership, and community impact

✓ Campaign exceeded fundraising goal, raising $72,000