Waveny Capital Campaign Materials

Overview

When Waveny LifeCare Network launched its Build. Care. Protect. Campaign, the organization needed more than beautiful collateral—they needed a fundraising toolkit capable of supporting transformational conversations with major donors.

Partnering with The Nonprofit Group, Darling Creative Strategies developed a cohesive suite of campaign materials designed to help leadership communicate the vision, explain funding priorities, and confidently guide donor conversations.

From the campaign folder to educational leave-behinds and pledge materials, every piece worked together to create a professional experience that reinforced trust and inspired investment in Waveny's future.

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The Challenge

Major gift fundraising requires more than compelling messaging—it requires materials that help donors quickly understand a complex vision.

The campaign needed to communicate:

• Why expansion was necessary

• How a $15 million campaign would be used

• Multiple giving priorities

• Long-term organizational impact

• Financial transparency

• Ways donors could participate

All while remaining easy to navigate during face-to-face fundraising meetings.

The materials also needed to feel premium enough to match conversations with major philanthropists, foundations, and legacy donors.

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Our Solution

Working alongside The Nonprofit Group, Darling Creative Strategies created a fully integrated print campaign centered around a professionally designed presentation folder that organized every aspect of the campaign into a clear donor journey.

Rather than overwhelming prospective supporters with one large booklet, the campaign was broken into focused, easy-to-digest leave-behind pieces that fundraisers could personalize for each donor conversation.

The visual system carried the Build. Care. Protect. identity throughout every asset, creating a cohesive experience from the first introduction through the final pledge form.

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Deliverables

Capital Campaign Identity

• Campaign branding

• Visual identity system

• Typography hierarchy

• Graphic language

• Color system

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Campaign Presentation Folder

Designed a premium trifold presentation folder with a back pocket to organize campaign materials during donor meetings.

The folder served as the central hub for the entire campaign and reinforced the campaign brand before donors even reviewed the supporting materials.

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Campaign One-Pagers

Designed a series of educational leave-behind pieces explaining each funding priority.

Included:

• Build: The New Waveny Pavilion

• Care: Expanding the Nursing School

• Protect: Bridging the Financial Gap

• Continuum of Care

• How Waveny is Funded

• Awards & Recognition

• Services Overview

Each piece translated complex information into an accessible format using thoughtful layouts, infographics, photography, pull quotes, and clear calls to action.

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Campaign Pledge Form

Designed a custom donation commitment form allowing donors to:

• Make outright gifts

• Structure multi-year pledges

• Direct gifts toward specific initiatives

• Record matching gifts

• Include legacy gift intentions

• Capture donor recognition preferences

The form was intentionally designed to feel approachable while collecting significant fundraising information.

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Additional Campaign Collateral

• Campaign thank-you card

• Supporting print pieces

• Production-ready print files

• Press-ready artwork

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Services Provided

• Capital Campaign Creative Direction

• Campaign Branding

• Print Design

• Editorial Design

• Information Design

• Fundraising Communications

• Major Gift Collateral

• Presentation Folder Design

• One-Pager Design

• Infographic Design

• Donation Form Design

• Typography

• Production File Preparation

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Design Approach

Rather than relying on lengthy narrative pieces, the campaign used modular storytelling.

Each leave-behind focused on a single aspect of Waveny's vision, allowing gift officers to tailor conversations based on each donor's philanthropic interests.

Throughout the campaign, bold typography, generous white space, photography, iconography, and consistent visual hierarchy transformed complex fundraising information into materials that felt approachable, professional, and persuasive.

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Impact

The completed campaign toolkit equipped Waveny's leadership and fundraising team with professionally designed materials that could be used throughout major gift cultivation and solicitation efforts.

By creating a unified visual system across every touchpoint, the campaign strengthened donor confidence, improved message consistency, and provided development staff with flexible resources to support conversations around a transformational $15 million capital campaign.

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Portfolio Highlights

✓ Designed a complete capital campaign print toolkit

✓ Developed collateral supporting a $15 million fundraising initiative

✓ Created a premium presentation folder with custom pocket

✓ Designed seven educational campaign one-pagers

✓ Produced donor pledge and commitment materials

✓ Created a cohesive visual system across all printed assets

✓ Collaborated with fundraising consultants and organizational leadership

✓ Prepared all materials for professional print production